i
Swapan Banik / Alamy Stock Photo

Diwali Nostalgia: Traditions Enduring Through Time

Diwali, the Festival of Lights, is a testament to the enduring power of tradition. Despite the passage of time and the evolution of cultures, many of the festival’s core customs and practices remain steadfast.

i
Xinhua / Alamy Stock Photo

2YC3B6N

Ancient craftsmanship
A potter carries earthen lamps for Diwali. This image from Assam showcases the age-old tradition of crafting earthen lamps, known as diyas, for Diwali. This practice has been passed down through generations, preserving a vital aspect of the festival’s heritage.

i
Bjorn Svensson / Alamy Stock Photo

A05NY4

Sacred rituals
Hindu mothers take their children to the temple during Diwali. This image from Amritsar captures the timeless ritual of visiting temples to seek blessings and offer prayers during Diwali. This practice reinforces the festival’s spiritual significance and connection to faith.

i
Louise Batalla Duran / Alamy Stock Photo

B2FA4J

Cultural delights
Vendor packing Indian sweets for Diwali. This image from India highlights the delicious tradition of exchanging sweets during Diwali. Sweets symbolize prosperity, joy, and the sweetness of life, reflecting the festive spirit.

i
Associated Press / Alamy Stock Photo

2MFM192

Ancient origins
A Nepalese army soldier puts marigold flowers on the forehead of a police dog. This image from Nepal highlights the unique tradition of Kukkur Tihar, a day dedicated to honoring dogs. This practice underscores the deep connection between humans and animals, even within religious celebrations.

i
Chris Hellier / Alamy Stock Photo

CEXP1C

Global spread
Portrait of Indian Hindu Girl Dressed for Diwali Festival with offerings in Pewter Bowl, Reunion Island, France. This image showcases the global reach of Diwali. The festival has spread beyond India, finding resonance in communities across the world.

i
World Religions Photo Library / Alamy Stock Photo

CYG5E8

Cultural fusion
Jain children with a cow decorated for Divali. This image illustrates the harmonious coexistence of different religious traditions. Jainism, while distinct from Hinduism, has also embraced Diwali, reflecting the festival’s universal appeal.

i
Nathan Allen / Alamy Stock Photo

RNX9Y2

Diwali in Singapore

Beyond its ancient roots, Diwali has also adapted to modern urban settings. This image of a man riding a bicycle through the bustling streets of Little India during Deepavali captures the festival’s vibrant energy and contemporary spirit. Singapore’s Little India neighborhood transforms into a colorful spectacle, with streets adorned with lights, decorations, and festive crowds.

As time passes, Diwali’s traditions may evolve, adapting to changing cultural contexts. Yet, the core values and spirit of the festival remain constant, reminding us of the enduring power of tradition and the importance of preserving our cultural heritage. The nostalgic elements of Diwali—from the warm glow of diyas to the sweet taste of traditional treats—continue to evoke a sense of belonging and connection to our past.

Ruth Jagannath

Meet Ruth Jagannath, the Head of Marketing at Alamy, a passionate and customer-focused senior marketer with over a decade of experience across diverse industries. Throughout her career, she has worked with renowned brands such as the BBC, Butlin's, Haven Holidays, Mothercare, and Technicolor. Ruth continues to lead Alamy to new heights, setting standards in the world of stock photography and empowering creative professionals worldwide.

Read more from Ruth