The way we consume visual content is changing rapidly. It’s safe to say that social media platforms like Instagram and TikTok have revolutionised the way images and videos are shared and viewed, creating a significant demand for vertical formats. For stock photographers, this trend presents both an opportunity and a challenge to adapt their craft to meet the evolving needs of mobile viewers.
Ready to jump right into the trend? This Lightbox from our contributor, Wirestock, leads the way on verticality.
Vertical Imagery is On the Up
As mobile usage continues to dominate, vertical images are becoming the standard for many online platforms. Research shows that content designed for mobile viewing, particularly in vertical formats, generates higher engagement rates. This trend is not just limited to social media; it extends to websites, blogs, and even e-commerce platforms. Photographers must recognise that mobile viewers are not just a subset of their audience; they are the primary consumers of visual content.
Rethinking Composition
The transition to vertical photography requires a shift in thinking about composition and subject placement. Here are some key considerations for photographers:
Focus on the Subject: Vertical formats naturally draw the viewer’s eye upward. Position your subjects to take advantage of this by ensuring they fill the frame and maintain clarity. This approach helps create a more engaging focal point.
Utilise Negative Space: Vertical images allow for creative use of negative space. This can be particularly effective in storytelling, as it can evoke feelings of isolation, freedom, or context, depending on how it’s employed.
Experiment with Angles: Shooting from different angles can enhance the impact of your vertical images. Consider varying your perspective—shooting from above, below, or at eye level can create dynamic compositions that capture attention.
Incorporate Textures and Layers: Vertical images offer an excellent opportunity to highlight textures and layers. Use foreground and background elements to add depth and intrigue, making the image more engaging on mobile screens.
Consider Cropping: If you have existing horizontal images, don’t hesitate to experiment with cropping. With careful selection, you can create compelling vertical images from your horizontal shots without losing the essence of the scene.
Engaging Mobile Viewers
In addition to adapting to vertical formats, it’s essential to understand the preferences of mobile viewers. Here are some tips for capturing their attention:
Storytelling: Craft images that tell a story at a glance. Viewers should be able to interpret the narrative quickly, as they often scroll through content rapidly.
Use of Motion: Incorporating elements of movement, whether through dynamic poses or natural scenes, can add excitement to your vertical images.
Vibrant Colours and Contrast: Bright, bold colours and high contrast are more likely to catch the eye. Consider using these elements to create striking images that stand out in a crowded feed.
The shift towards vertical and mobile-friendly formats is a critical trend in stock photography that photographers cannot afford to overlook. By rethinking composition, embracing new techniques, and understanding the needs of mobile viewers, you can create compelling imagery that resonates in a digital-first world. As platforms like ours continue to evolve, adapting your portfolio to include more vertical formats will not only meet current market demands but also position you as a forward-thinking creator in visual storytelling. Embrace the vertical revolution, and watch your work capture the attention it deserves.