Hiker overlooking amazing mountains lit by midnight sun in Reinebringen, Lofoten, Norway - Image ID: 2JFNPEP (RF)

WHY ALAMY

The stock photo industry explained

Imagine a thriving marketplace where your photos, illustrations, and vector designs can reach businesses and individuals worldwide. That's the magic of the stock photo industry. Stock photo agencies like Alamy act as bridges, connecting talented creators like you with hungry buyers seeking high-quality visuals. We curate vast libraries, making it easy for buyers to find the perfect image for any project, while offering creators a platform to showcase and monetize their work.

Why sell on Alamy?

Global reach and high earning potential

Get your work seen by millions of buyers, including major brands with big budgets. We've paid over $200 million to our contributor base, and you could be next.

Fair, transparent, and flexible

We make it easy to join and stay with no long-term contracts or exclusivity. Choose what you want to sell and keep creative control. Plus, we offer a competitive commission rate, one of the best in the industry.

Diversity & Opportunity

Our buyers love our vast and unique collection, so send us anything from landscapes and portraits to illustrations and vectors! We're always looking for fresh, high-quality content.

Ethical & Community-Focused

We prioritise fair treatment and open communication with our contributors. Join a friendly and supportive community where you can learn, grow, and connect with fellow creators.

Ready to start?

It's easy to join Alamy! Sign up today, upload your best work, and start earning from your talent. We'll handle the marketing and distribution, so you can focus on capturing incredible images.

Frequently asked questions

What stock imagery can I sell on Alamy?

We sell stock photos, footage, vectors, illustrations and reportage and archival imagery.  We also have a Live News Team, working directly with news outlets to sell news, sports and entertainment images taken in the last 24 hours.

Our customers love us because we have a large and encyclopaedic collection – so we want all of your stock images, mainstream or niche, creative or editorial in style. If you’re looking for ideas on what to send us, check out our Curated Image categories.

Once you start submitting, we want you to continue; we need fresh and up-to-date imagery to keep our collection relevant, exciting and on-trend. We promote the best of our new content on our Fresh Picks page – head over there for some inspiration.

For more information about getting started, check out the links below:

Please note we do not accept AI-generated images on Alamy.

Who buys imagery from Alamy?

As the world’s largest independent agency for news, stock and footage imagery, we supply thousands of designers, marketing departments, news desks and publishers around the world.

We have dedicated sales teams in the UK, US, Germany, France and Italy securing and maintaining deals with large corporations, along with a large network of partners who distribute our images in most other countries and regions. These teams work with medium to large corporate organisations on enterprise level deals.

We also invest a lot of time and effort as a business in optimising our site for search engines. We’re focused on developing a strong offering for the millions of independent and freelance image buyers around the world that don’t have corporate deals and find their imagery using search engines like Google and Bing.

How much money can I make on Alamy?

The average image license fee on Alamy is $30; we deal with a variety of clients so the prices do vary in different industries and countries. Generally, licenses for editorial uses achieve lower average prices than commercial uses – but our editorial clients tend to license stock images more frequently.

Some examples of our average prices:

  • Advert $500

  • Book cover $150

  • Online $20

On the whole, our pricing is significantly above what you see through microstock sites. We don’t offer subscriptions, but we do have enterprise deals for large companies who consistently buy high volumes of images. We also license a lot of imagery directly through the website for the prices advertised. Prices vary depending on the license type and use; to get a better feel for our pricing take a look at our individual image pages for full pricing information.

The industry has changed – it’s hugely competitive and some clients and industries will only deal with a few preferred image vendors, so for some markets, selling stock through an agency like Alamy might be your only route in.

As well as the traditional stock route, there are some additional ways you can make money through Alamy.

Can you summarise the Alamy contributor contract?

If you want to see the full terms and conditions, you can check out the Alamy contributor contract here, but in summary here’s the small print in larger print (basically all the legal wording written in plain English):

  • You are signing up to submit images and have them sold by Alamy

  • You also have the option to sell through our network of distributors

  • You are responsible for the content you upload, and you must be the copyright holder or have their permission

  • The information you supply must be correct, particularly when talking about model or property releases

  • You will caption and keyword your images

  • Prices are determined by Alamy

  • Alamy’s customers cannot use photos for pornographic, defamatory or any other unlawful purposes

  • When you first sign up you’ll start on our Alamy Gold Commission rate and receive 40% on all direct sales. See our commission table here for more details

  • We report sales to you as soon as we know about them

  • We’ll pay you every month if your balance is over $50

  • You can quit with just 45 days notice

Useful resources